Producer • 2012
AGENCY Elements Design Group
CLIENT Applied Materials
PROJECT Augmented Reality
For Semicon West 2012, we were asked to create a new and compelling way to present the process of making a microchip wafer. Using augmented reality along with a game engine, users were able to see the Applied Materials technology come to life in a full 3D environment. In addition, we designed and fabricated the full experience at Semicon West for Applied Materials, including original video content, branding and results videos.