Sr. Producer • 2014
AGENCY Momentum Worldwide
CLIENT American Express
PROJECT Fan Experience
American Express asked us to create a fun, unique and shareable experience for fans at the 2014 US Open in New York City. What we built was a 20,000 square foot experience center, where fans could have fun, become part of the US Open and learn about it’s history. We also created the American Express My Open RFID wristband, which gave visitors a custom individual fan experience, capturing all of their exciting digital moments throughout the day and then collecting them in a single, personalized My Open Dashboard email. I worked closely with our digital partners to ensure compatibility across the digital platform, as well as managed deliverables and deadlines. I was also producer of the event overview and agency results video.