Director of Integrated Production
& Executive Producer • 2016
AGENCY Momentum Worldwide
CLIENT Verizon
PROJECT Fan Experience
For America’s biggest game, in one of America’s most storied football cities, San Francisco set the stage for this immersive digital experience at Verizon’s Super Bowl City. Users got to see, hear and feel what it’s like to drop back in the pocket as the quarterback with one play left in the Super Bowl. Framed by a massive 25 foot by 10 foot projection screen, users could hit live-action receivers streaking to the end zone with 5 seconds left on the clock. Play-by-play from CBS Networks' Greg Gumbel, cheerleaders, screaming fans, larger-than-life defenders and bone-shaking sounds added to the intensity. Kinect technology detected the throwing motion to result in sending the ball spiraling to one of three receivers. Game-winning and unsuccessful passes alike were celebrated with custom video takeaways, featuring the NFL's Marshall Faulk, sent to users for them to share across their personal social media channels.