Director of Integrated Production
& Executive Producer • 2016
AGENCY Momentum Worldwide
CLIENT Verizon
PROJECT Samsung Gear VR Game
Verizon’s NBA Free Throw Challenge for Samsung Gear VR is a consumer brand experience that lets the player experiences the feeling of the roar of the crowd while walking out of the tunnel and onto an NBA court. After stepping up the the free throw line, the player has 24 seconds to beat the clock and sink as many free throws as possible. Following the game, consumers receive an email with their final score and a link to share on social media. The NBA Free Throw Challenge was deployed to Verizon stores across the US.